Product Names, Good and Bad

Here in San Diego, there’s an area of stunning natural beauty (with sheer sandy cliffs plunging through gauzy golden light to a streaky cobalt sea) which the Spanish conquistadors called La Jolla, or “The Jewel.”  The street grid of an adjacent area of the city, built in the mid 20th century, bears names such as “Garnet” and “Emerald” and “Diamond.”

You see this convention a lot.  Sometimes it’s effective, as in

Kirin: A mystical unicorn from Japan.*

Sometimes, not so much.

Kashi: A spirit from Angola, that appears good, but is secretly evil.  Once it lures you in with its false promises, you can never escape.*
Hero
What a way to market natural foods!

*(from The Element Encyclopedia of Magical Creatures by John and Caitlin Matthews)

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Kevin Inman

I'm an artist and web designer. I live in southwest Virginia and San Diego, CA.

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